Usually, the first working design is the most complicated solution. A good design does not stop at this point, but
continues on until everything unneeded has been removed. A good design is also careful not to go too far and
simplify to the point that necessary elements are missing.

An elegant design is a balance of simplicity and functionallity.

Our basic design beliefs are:

Function matters more than form
Functional form can still be beautiful
Designs must be dependable
Designs must be affordable
Designs must be simple

Our core motto is :

Dependability and affordability are inversely proportional to the complexity of a design.
Or ... Simple done well is better than complex done poorly.